Trends and opportunities in the cleaning and hygiene product market indicate growth following the recovery of tourism after the country's reopening, with tourist arrivals in the first seven months reaching 3,000,000. The food service industry has almost returned to normal operations. However, the COVID-19 situation has not completely ended, leading both business operators and tourists to prioritize cleanliness and hygiene as their top concern.

Mr. Theeraphat Prapapanich, General Manager - Unilever Professional (Thailand, Malaysia, Singapore) is part of the Unilever group, a global consumer goods manufacturer and distributor, who stated that the products for businesses are designed to suit the customer's business group, including product formulas, usage methods, and packaging sizes, to ensure ease of use, convenience, speed, and most importantly, cost-effectiveness.

The main products in the professional cleaning category include Sunlight Professional, Breeze Professional, Comfort Professional, OMO Professional, and the professional personal care category includes Sunsilk Professional, LUX Professional, CLEAR Professional, Vaseline Professional

The factors that contribute to Unilever Professional's success come from 3 key parts:

1. Create ready-to-use products that are more effective than competitors and meet customer needs under Unilever's leading brands (Create best-in-class & ready-to-use portfolio)

2. Expand B2B sales channels, including Unilever Professional's official distributors, general trade, digital commerce, and cash and carry, which focus on selling to entrepreneurs in various industries, including HORECA, food service, building cleaning businesses, hospitals, industrial laundry plants, food processing plants, livestock, slaughterhouses, and cleaning operations of various stores.

3.Lead innovation & marketingby introducing new products that cater to the needs of entrepreneurs using ready-to-use professional cleaning products to complete the product portfolio

Furthermore, to introduce products and create brand awareness among business operators, Unilever Professional has prepared to participate in the Food & Hospitality 2022 event, which is a major event for the food industry and tourism and service operators. It includes the display of premium products, innovations, and technologies, competition activities, seminars, and interesting workshops.

The event will be held from September 21-24, 2022, at the Sirikit National Convention Center. Within the Unilever Professional booth, in addition to product displays, there will also be opportunities for interested parties to discuss business opportunities as potential distributors.